There's nothing more instructive than watching real-world examples — just like yours! — get critically ripped into pieces by a pair of experts who analyze every flaw and demonstrate how to fix them.
In copy world, that's called a "teardown" — and teardowns are amazing. They offer you all the benefits of a personal critique… and none of the side effects. It can be hard to absorb good advice when you feel like your work is being criticized. But when it's someone else's work? CRIT ON.
This December 14th, Alex and I are hosting a rare live workshop called Landing Pages That Sell.
You'll learn about the magic trick that opens wallets (hint: it's relentlessly focusing on your customer).
You'll learn about the five parts of the sales page… and how to relentlessly focus every single one focuses on the customer.
(Because while I just told you the magic trick, "knowing the trick exists" doesn't mean you can pull it off. Yet.)
You'll learn the dirty secret about all those sexy, designer landing pages you try to emulate. (Hint: they convert like crap!) And how to avoid copying their mistakes.
And, speaking of teardowns — there will be teardowns. You'll learn how to spot the flaws in your landing page… as Alex and I ruthlessly critique real-world examples we've found in the wild, and discuss how to fix each of their flaws.
I'll even teardown myself! You'll learn how I transformed the old Freckle landing page from a "traditional" SaaS page that converted like 💩, to the new page that converts 2.5x the original. 💸
You'll walk away with a recording, outline, and checklist to use every. single. time. you sit down to write any kind of sales pitch whatsoever (landing pages, sure — but also pitch emails and even persuasive content marketing!).