Just Fucking Ship Ebook by Amy Hoy & Alex Hillman

Just Fucking Ship Ebook

Amy Hoy's 21 principles for getting off your butt and finally beating procrastination!

Perfectionism be damned.

Whenever you look around, you know what you should be doing: creating and launching and selling a product, bootstrapping a business on the side.

You’re smart. You’re capable.
You’ve got the skills to make stuff.

You can see the kinds of results others are creating for themselves. You want those results, too.

The path forward seems both natural and in reach:
  • Step one: start a side project
  • Step two: …finish that side project
  • Step three: actually SHIP that side project
  • Step four: get that project in the hands of people who want it, value it, and are happy to pay you for it.
But when you try it, you get stuck. You stall. “I’ll finish this later” leads to “It’s just not quite ready yet” to “you know, I don’t really feel like working on this anymore.”

What’s stopping you?
You get things done in your job… why can’t you just make this happen?

The good first bit of good news is there IS a reason. You’re trying to use your old ways of working – the ones you learned in school and while working for bosses at jobs – to get a different kind of work done.

Shipping a product might appear similar to the work you’ve done before, but it’s actually the complete opposite. Your old ways of working might have gotten you grades and praise and promotions in the past…

But it won’t work now, not for this.

There’s good news, though:
You can learn the NEW skills and habits and techniques you need to achieve what you want.

I learned them. Alex learned them. We’ve successfully taught them to the several hundred students who have taken our courses on bootstrapping products. Students who’ve gone from doing & shipping nothing — always waiting for an authority figure to poke & prod them to do the work — to self-powered juggernauts with growing audiences. They have workshops, ebooks, and other products for sale. They have marketing plans, customers, and businesses making money. They have freedom.

Now we want to help you, so you can use them to create whatever it is you want – whether you want to take 30×500 or not, whether your side project is a hobby or a business. Whether that side project is a book, an app, an open source project, actually write on your blog, teach a class, learn something new, get a better job… the rules are the same.

We’ll teach you 21 principles for getting off your butt and finally shipping.

Click the button at the top of the page to get JFS by itself for just $19. Or.... 
Upgrade your JFS experience to our Premium JFS Bundle!

The 21 Principles

  1. Always consider your guest
  2. Set a deadline… and mean it
  3. Work backwards
  4. Break it down into component parts
  5. Get crispy
  6. Start small
  7. Start on the atoms, not on the edges
  8. Shop the shelf
  9. Track your progress
  10. Every version better
  11. Learn from recipes
  12. Choose your difficulty setting
  13. Mise en place
  14. Niceties vs Necessaries
  15. Cut without remorse
  16. Feeling to fact
  17. Mistakes happen
  18. Embrace your worst case
  19. Embrace the Pauli Principle
  20. Your next launch
  21. Practice good habits

Also, BONUS chapters including:
  • How we used all these techniques to write & ship this book in 24 Hours
  • Temper your feelings
  • Tools & Resources (coming soon)

We used this book to write and fucking ship this book in 24 hours.

Okay, maybe that’s not perfectly precise, but we used 100% of the lessons IN this book to write this book during Nathan Barry’s 24 Hour Product Challenge.

See, even WE get stuck sometimes. We intended to write and ship this book MONTHS ago. In fact, the first version of this page was created on January 30th of 2014.

So when Nathan issued his challenge, I stepped up. A few hours later, Alex (who was busily kicking things off with our new 30×500 alumni-only community) came on board so we could work in parallel. Just 15 minutes past the 24 hour deadline, we shipped. Perfect? No. Complete? Not exactly, we have a few chapters to finish, this landing page, and a half-dozen other small-but-not-critical things.

So…was it shippable? You fucking bet.

You can read a play-by-play of the 24.25 hours of production here, and even take a peek at my diligent time-logs here thanks to the magical productivity superpowers of my app, Freckle Time Tracking.

Click the button at the top of the page to get JFS by itself for just $19 or....
Upgrade to the Premium JFS Package

Reader Testimonials

"JFS was instrumental in giving me the know-how and the courage to build and ship something bigger than I had before.” 
–Philip Morgan
"Just Fucking Ship is the first book I've read that explains not only what you need to do to ship a product but also why it's important.” 
–Frank Mitchell

Use your creative skills to make products people WANT to buy.